Using Social Media to Bring Horses Home

Building a Network of Hope: NetPosse on Facebook and Beyond

In 2025, Stolen Horse International (NetPosse) uses social media as a dynamic extension of its centralized database to create a "digital-age posse" for rapid horse recovery. 

Core Social Media Functions

• NetPosse Alerts (The "Amber Alert" for Horses): When an official report is filed on NetPosse.com, the organization issues alerts across major platforms, including Facebook, X (formerly Twitter), Instagram, and LinkedIn.The "Ripple
• Effect": NetPosse leverages its network of thousands of volunteers and social media followers to share alerts within minutes, ensuring missing horse details reach local communities and horse auctions quickly.
• Google Indexing Advantage: Unlike standard social media posts that can get "lost" in a feed, NetPosse Alerts are connected to website listings indexed by Google. This ensures a horse's information remains searchable by law enforcement and the public for years.
• Branded Visibility: The organization provides standardized, branded digital flyers for social media, which trains the public to recognize and trust the information, increasing the likelihood of generating credible leads. 

Platforms and Programs

• Facebook Groups & Pages: NetPosse operates several dedicated pages and a private group for supporters to discuss cases, share prevention tips, and assist victims.
• Quick Alert System: Launched in late 2025, this new system allows for faster, unverified social media posts for immediate community awareness, complementing the more detailed, verified traditional NetPosse Alerts.
• Educational Outreach: Beyond recovery, they use social media to share educational videos, articles on equine identification (microchipping, branding), and disaster preparedness.
• Fundraising and Advocacy: They use platforms like Instagram and Facebook to run campaigns, such as Giving Tuesday, to fund their 100% volunteer-run victim services. 

These resources describe how Stolen Horse International uses social media platforms to issue rapid alerts, broaden dissemination, and maintain long-term visibility for missing horse cases.