Stolen Horse International, aka NetPosse.com was happy to put forth our plan of action to help bring Iron League home. Social media is great but having a plan back by experience in these situations is better.  Nina Fedrizzi, the author of How Facebook Saved Iron League, Maryland’s Famous Runaway Horse didn't know how involved Stolen Horse International, aka NetPosse.com was or we are sure she may have thought about changing the title to her article.

Don’t get me wrong, we do what we do to bring forth education and horses home for the right reasons. But we can’t do what we do without continued support from people who want to help us continue our mission. People reading this article won’t know they can help us unless the rest of the story is told.

We feel like it is important for people to understand that Iron League’s owner didn’t just put a listing on www.netposse.com. This is not where our services ended but where they began for Juliana Wittenburg, Iron League’s owner. We did not work with Sendak since she was on the ground and our expertise is in pulling together the public awareness through our NetPosse Alert network.

Once a person files a report through our website, our plan of action goes into place based on their situation. So much of the attention is placed on one Facebook group in this article that didn’t start until after Stolen Horse International had created the news frenzy and done our initial work. The group if full of kind people and we appreciate everything that was done by them and may be done in the future. We do appreciate all the work they did on social media and on the ground.

However, we were in constant contact with the owner as we started sending out the NetPosse Alert blast with the news media press releases and contacts, our private mailing list, social media, Craiglist, The American Horse Publishers (AP for the horse industry), agencies in the area and other public venues. 

The news media coverage that contributed to the recovery of Iron League was started by our media action plan for horses like Iron League, as was evident in the first interviews and articles. It was this plan of action that brought the three TV stations and the Boston Sun into the mix for the search.

Thousands were brought into Iron Leagues saga with the post starting from just one of Stolen Horse International’s Facebook pages, https://www.facebook.com/StolenHorseInternationalNetPosse, which had a reach of over 127,000 people with over 3000 shares.  We have many other pages and groups as part of our plan to spread the news on Facebook and can’t even find the time to add the reach they had on this one case.

We are often left out when it comes time to give credit at the end, maybe because we are not actually there in person or because people really don’t know what we do for our victims. We do not know why it keeps happening but we are used to it by now. Horse is missing, we are contacted and do great things for the search and in the end get no mention in the follow up news at all or our name mentioned, just as it was in this article.  By doing this our efforts and how really dedicated we are to a search never reaches the public.

We, Stolen Horse International and the thousands of volunteers who help us, just want people who read this article and see one line about NetPosse.com to know how we really helped bring this horse home. It is what we do best and have done since our founder’s own horse was stolen in 1997.

Stolen Horse International is the organization that does what we do for horse owners and victims. We work really hard at it too. We are supported mostly by donations and we need your help to continue helping horses like Iron League.

Please check out the website and our NetPosse Store. Make a donation or a purchase from the store. All proceeds help us help horses like Iron League when they need us the most.

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